Running Shoe Company

"integrating with ASICS to meet [our] eyesight together makes a lot of feeling, " Runkeeper founder and CEO Jason Jacobs announcing the offer. "both of us have deep roots in and concentrate on operating as a core component of the physical fitness experience. There was powerful positioning between our companies and core values. And from people making use of our Shoe Tracker function in the software, we realize that ASICS shoes are definitely the ones that Runkeeper users run in the most!"

Jacobs talked with MobiHealthNews recently about big intends to take on clothing businesses like Under Armour and Adidas, which recently obtained a number of Runkeeper's biggest rivals. His aspirations to defend myself against those organizations without the backing of a large, experienced clothing business appeared ambitious as you would expect.

ASICS was not a complete complete stranger to digital - the organization has already established an extremely feature-rich training application in app store since November 2011. ASICS obtained Runkeeper both because of its prospective as a one-to-one marketing and advertising channel and for the platform itself, which they intend to keep undamaged.

"from end-user viewpoint, not much can change, " Jacobs wrote inside the post. "Not only can the Runkeeper item keep on, but I will be capable go even more quickly. We are in a position to go after the eyesight we’ve attempted to pursue all along, with a partner that will bring numerous resources to bear that individuals couldn’t fathom having access to on our own."

In his conversation around last thirty days, Jacobs mentioned this one-to-one marketing channel and just how it really is built on individual experiences and delivering sales provides in framework to athletes.

“So earlier we put... a shoe tracker in [to the app], because we heard from some customers they'd difficulty monitoring just how many kilometers are on their particular shoes of course they're going too much time without changing their particular shoes they are able to get injured, " he said. "therefore we devote a shoe tracker, the good news is we all know what kind of footwear they put on, just how many kilometers are on their footwear, as soon as they’re because of for a unique footwear. So we could, including, area a price reduction of 20 percent on a set of shoes that people already fully know they put on at any given time if they require an innovative new set of footwear and the customer finds great value because plus the brand locates great worth in that as well.”