Onitsuka CALIFORNIA 78

Onitsuka Tiger is regarded as Japan’s earliest shoe organizations and because its incorporation in 1949, the brand has made shoes for football, track-and-field, tennis, running and also cheerleading. The brand’s most well-known line may be the Mexico 66 Line. In 2010, Onitsuka Tiger is presenting its brand new international promotion called The Art Of Mixing. This promotion is grounded in cultural bonds between two antipodal countries — Japan and Brazil — and four artists with connections to both nations. Not known to a lot of, Brazil hosts the biggest Japanese neighborhood outside of Japan.

Four Japanese-Brazilian musicians — street Artist Atsuo Nakagawa, painter Felipe Suzuki, and visual performers Hamilton Yokota and Luisa Matsushita — had been all commissioned by Onitsuka Tiger to create new variations into California 78, Colorado Eighty-Five, Lawnship and Mexico Delegation, all classic designs for brand name.

One of Brazil’s most prominent street musicians and artists, Nakagawa overran the Mexico Delegation footwear. He transfered dragons from standard Japanese paintings on natural leather-based for the shoe and cited mystery and anxiety as their inspirations. Painter Felipe Suzuki reinterpreted the Colorado Eighty-Five footwear using liquid motifs of dark grey and black with an orange semi-circle as symbolic of Japan.

Visual artist Hamilton Yokota a.k.a. Titi Freak uses the leather fabric regarding the Lawnship to create the shoe’s 2016 update. His design’s dramatic structure was the one that ended up being influenced by his work that started in Japan and had been done 3 years later on in Brazil. The lawnship’s remarkable structure could be the perfect expression of Yokota’s design. Luisa Matsushita a.k.a. Lovefoxxx is a visual singer as well as the frontwoman of Brazilian indie musical organization, Cansei de Ser Horny. Making use of the Ca 78 shoe, Luisa designed a simple shoe that revealed harmony additionally the ease of use of life, with colourful laces and a splatter design in the shoe’s midsole.